Keyword Research kaise kare?

 Is Post me aapko yeh bataya gaya hai ki Keyword Research Kaise kare? to aap कीवर्ड रिसर्च ki Saari information ke liye Is Post ko poora padhe.

Har Blogger ko apne Blog ke liye Post Likhte time yeh problem to zaroor aati hai ki post kis chiz par likhi jaye.

Agar Blogger yeh choose kar bhi lo post yeh likhni hai to uska sabse sahi Keyword kya hai jo ki sabse beneficial ho aur yeh choose karna bahut mushkil hai.

To is tarah se aap apni post ke liye sabse sahi keyword ko choose karte hai jo Keyword Research kehlata hai, To aak mai aapko poori tarah se yeh samjhaunga ki keyword research कैसे करें? 

Agar aap acche se Keyword Research karte hai to aapka Blog post jald he rank hoge lagega.

Keyword research क्या है?

कीवर्ड रिसर्च woh process hai jisme hum logo dwara Google ya kisi anya search engine me search kiye jaa rahe sawalo ya queries ke baare me pata lagate hai aur pata lagaye gaye keywords ka data bhi pata lagate hai.

Keyword research क्यों जरूरी है?

कीवर्ड रिसर्च ek Process hota hai jisme ki hum kisi Search Engine me search kiye jane wale sawalo ka pata lagate hai aur un sawalo ke baare me bhi zaroori research karte hai. Inhi  sawalo ko hum Keywords kahte hai.

Example: Best Mobile under 20000 rupees

Keyword Research SEO ki process ka bahut zaroori hissa hai yeh Directly to to SEO se nahi juda hai lekin sahi tarah se keyword research karne ke baad aap bahut he accha SEO Friendly Content likh sakte hai.

SEO ek aeisa process hai jisme aap apni website ko Search engine ke liye accha banate hai, Keyword research karna zaroori hota hai kyuki sahi tarah se keyword research karne se aapko sahi aur galat keyword me difference pata chalta hai.

Keyword research kaise kare?

      

Keyword-Research-kaise-kare

Key research ke baare me jannane  ke liye sabse pahle In chizo ke baare me Jannana hoga.⇓

Search Volume, SEO Difficulty and CPC क्या है?

Keyword research karte time hume bahut se keywords milte hai jis par aap post likh sakte hai lekin aapke liye sabse sahi Keyword ka chunaw karna kuch chizo par nirbhar karta hai.

  • Search Volume
  • SEO Difficulty
  • CPC (Cost Per Click)

1. Search Volume

Search Volume matlab ki woh Keyword Month me kitni baar Google par search kiya jata hai Agar koi keyword month me 1000 baar search kiya jata hai to uski Search Volume 1000 hogi. Agar aap adhik search volume wale keyword par post likhte hai to aapke Blog par Traffic bhi adhik aayega. Lekin adhik search volume wale keyword par competition bhi adhik hota hai.

2. SEO Difficulty

SEO difficulty ka matlab hota hai ki kisi keyword par kitna competition hai aur un par rank karna kitna mushkil hia, yeh 1-100 tak bataya  jata hai. Seo Difficulty ko Keyword Difficulty bhi kaha jata hai. Agar kisi Keyword ki seo difficulty 30 hai to iska matlab hai ki us keyword par competition kum hai aur us par apni Blog Post ko rank karana Easy hai.

Iske baad yeh number jitna badhega Competition utna he jyada ho jayega aur Agar aap ek New Blogger ho to aapko low competition wale Keywords ko target karna chahiye isse aap easily Google me Blog Post ko target keyword par Rank karwa sakte hai.     

3. CPC (Cost Per Click)

CPC (Cost Per Click) ka matlab hota hai ki agar aap apne Blog par Adsense ki Ads  ka istemal kar rahe hai to aapko us keyword ki post se Ad par click aata hai to aapko kitne paise milenge. Aapko Inhi chizo ke aadhar par apne liye sabse sahi keyword  ko choose karna hai.

Keyword research se pahle aapko pata hona chahiye ki SEO kya hai aur Keyword research ke baad aapko pata hona chahiye ki SEO Friendly Article kaisa likhe. To Keyword research ke liye aapko ek Tool ki zaroorat  hoti hai. Aaj market me kayi tarah ke Tools available hai , Jaise ki  SEMrush and Ahrefs lekin inko istemaal karne ke liye aapko  paise dene honge.      

Keywords के प्रकार

  • Head keywords
  • Short Tail Keywords
  • Long tail keywords

1. Head keywords

Jo keyword Sirf  ek word ke hote hai woh hote hai  Head Keyword kehlate hai, Jaise ki "Money" aur kuch aur in Keywords par bahut Competition hota hai meri maane to in par kaam na he kare to Behtar hoga.

2. Short Tail Keywords

Jo Keywords 2 shabdo  ke hote hai woh Short Tail Keywords kahlate hai, Jaise ki  "Earn Money" etc. In Keywords par bhi competition jyada hota hai lekin Head Keyword se kum.

3. Long Tail keywords

"Earn Money Online" or "How To Earn Money Online"  ek Long Tail Keyword hai kyuki isme Teen ya teen se jyada words hai. Aamtaur par Long tail keywords par competiton kum hota hai aur inpar rank karna easy hota hai Agar aap shuru karne ja rahe hai to Long tail keywords ko he target kare. 

Best Free & Paid Tools For Keyword Research 

Bloggers ki badi Problems me se ek hai Keywords search karna.
Keyword Research me 2 bhaag hote hai jisme Aap sabs pehle ek idea laate haiAur uske baad Keywords choose karte hai aur fir unki serach volume pata karet hai.

In Tools se aap Dono kaam kar sakte hai.  

1. Answer The Public

Yeh ek bahut accha Tool hia jo ki aapko keywords ke ache ache suggestion dekh sakte hai aapko is tool par jaakar sirf apne niche ko likhna hai aur yeh tool aapko hazaro keywords ke baare me bata dega.

2. Ubersuggest

Ubersuggest Keyword research ke liye sabse acha free and paid tool hai aap kuch free searches  is tool par kar sakte hai. Aap Ubersuggest Tool ke ander Keywords Idea ke dwara keyword ko dhund sakte hai.

3. Google Keyword Planner

Yeh Google ka Tool hai aap isse kisi bhi keyword ki search volume isse patakar sakte hai aur keywords Suggestion ko bhi dekh sakte hai. 

4. Google Related Keyword और Autocomplete

Aapko us Keyword ko Google par search karna hai aapko sabse niche scroll karna hai.

google-search

Aapke liye yeh LSI Keywords ho sakte hai aap apne main Keyword ke liye inme se bhi kisi ko chun sakte hai aur Ubersuggest me use search kar sakte hai ya aap ek focus keywords ke saath in keyword par bhu ek sath apni ek post ko rank karane ki koshish kar sakte hai.

Agar aap google par koi keyword likhte ho to aapko google kuch keywords ko complete karke dekhata hai Aap iski help se bhi apne liye sabse acha keyword dhund sakte ho. Iske alawa bhi bahut se tariko ka istemal karke aap keyword research ke liye kar sakte hai lekin yeh free and best tarika hai keyword research ke liye.

5. Keyword Keg 

Yeh bhi Aapko Keyword search volume and Keyword Suggestion batata hai.

6. SEMrush

SEMrush ek accha seo tool hai  aap is took ka free account create kar istemaal kar sakte hai  ya fir 7 days free trial le sakte hai.      

Keyword research करें

Agar aapke man me ek Long tail keyword aata hai to aap direct usee  Ubersuggest par search karke uski information dekh sakte hai. Agar aapko woh Keyword sahi lagta hai to aao us par content likh sakte hai. Lekin aapko koi keyword find karna hai to aap is tarike ka Istemaal kar sakte hai.

☆  Niche Related Topics को लिस्ट बनायें

Sabse pehle aapko apne niche ke sabhi topics ki list banani hai jaise ki aapka Blog money ya Finance par hai to aapke blog ke topics yeh honge. Jaise ki Money, Earning, Money saving, Money Investment, etc.

☆  Search Topic In Ubersuggest

Aapko Sabse pehle ek Head Keyword (Topic) ko choose karna hoga aur fir aapko ise ubersuggest par search karna hoga. Agar aapka Topic money hai to sabse pehle ubersuggest par jaye.Aapko sabse pehle Keyword ko enter karna hai aur iske baad targeted country choose karni hai iske baad aapko search par click kar dena. 

ubersuggest-keyword-research-kaise-kare

Aapko pehle bataye gaye 3 chize milengi Search Volume, SEO Difficulty, aur CPC . Paid difficulty par aapko dhyan dene ki zaroorat nahi hai. Ksis bhi tool ka saara data sahi hota hai lekin CPC ka data Utna sahi nahi hota hai.

Agar aap left side se keyword idea par click karte hai to aapko aapke keyword se milte julte anya keyword bhi mil jaynege.    

ubersuggest-keyword-research

Aap isme apna sabse acha keyword search karne ki koshish kare.

Agar aap kisi keyword click karte hai to aapko right side yeh dikh jayega ki kon-kon si site is Keyword par Rank kar rahi hai.Jaise ki aap dekh sakte hai ki keyword par sabse pehle kon rank kar raha hai aur use us keyword se kitna traffic aaraha hai.

☆  Best Keywords चुनें

Ab aapke pass ek bahut badi list aa chuki hai keywords  ki isme bahut se keywords hai lekin aapko isme ek Focus keyword choose karna hai aur kuch  aise keyword choose karna hai jise aap post me target kar sake.  

Aapko maine bataya hai ki keyword choose karne ke piche 2 chize hoti hai pehla search volume aur dusra seo difficuty aapko iske aadhar par focus keyword choose karna hai.

Ab baat karte hai LSI keywords ki, aapko ek he post me kayi saare keywords target karne chahiye. Jaise ki agar aapka keyword hai "earn money online" to aap ise "earn money online India"  ek sath 2 keywords ko target kar sakte hai.

Aap in keywords ko title,su-bheading or paragraphs etc target kar sakte hai. Aapko jyada keyword ko apni post ne nahi bharna hai. Google khud apne hisaab se aapko post ko multiple keywords par rank karega.

Aapko ek he post me alag-alag  wale keywords istemaal nahi karne hai, Isse Google ka crawler confuse ho sakta hai.

aapko apne Foucs keyword ko title, permalink,meta description me zaroor istemaal karna hai. 

Aap milte-julte  Keywords ko Articles, Heading tags, Internal links, Anchor text, Image file name, aur Alt text me istemaal kare.

Isse aapki ek he post kayi Keywords par rank karegi ayr aapko ek he post se jyada traffic ayega.

Is tarah aapki Keyword Research khatam hoti hai ab aapko bs ek Focus keyword par post likhi hogi aur use Rank karana hoga. Aap ek baar Focus keyword par rank ho rahi Sites ke content ko bhi dekhe aur isse acha content likhne ki koshish kare.

Keyword Research kaise kare? yeh bahut Easy hai aur apko samajh bhi aagaya hoga agr koi sawal hai aapka to aap comment box me puch sakte hai.    


Sahil Gautam

नमस्कार दोस्तों मैं साहिल गौतम लेखक और techatari.com का संस्थापक हूं मुझे ब्लॉगिंग और डिजिटल मार्केटिंग का शौक है और मुझे नवीनतम चीजों के बारे में लिखना पसंद है इसलिए मैं यहां हूं कृपया आप समर्थन रखें|

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